0704-883-0675     |      dataprojectng@gmail.com

THE ROLE OF CUSTOMER FEEDBACK IN SHAPING BUSINESS STRATEGIES

  • Project Research
  • 1-5 Chapters
  • Quantitative
  • Simple Percentage
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: Available
  • Recommended for : Student Researchers
  • NGN 3000

THE ROLE OF CUSTOMER FEEDBACK IN SHAPING BUSINESS STRATEGIES

This research focused on understanding the role of customer feedback in shaping business strategies, with objectives to explore the impact of customer feedback on strategic planning, analyze how feedback influences product and service innovation, and assess the correlation between feedback mechanisms and customer satisfaction. A survey design was adopted, as it effectively captures diverse perspectives from a large population, providing rich data for analysis. The sample size of 300 respondents was calculated using Taro Yamane's formula, targeting professionals in the telecommunications industry in Port Harcourt. The reliability coefficient score for the questionnaire was 0.87, indicating a high level of consistency. The study found that customer feedback is crucial in refining business strategies, driving innovation, and enhancing customer satisfaction. Recommendations include establishing robust feedback channels and integrating customer insights into strategic planning processes to foster a responsive and customer-centric business environment.





Related Project Materials

SOCIO-ECONOMIC IMPACT OF CRISIS AND MILITANCY ON TOURISM DESTINATION IN SOUTH-WEST NIGERIA

BACKGROUND OF THE STUDY

Tourism in recent times has developed significantly to become one of most rapid...

Read more
WORKPLACE MANAGEMENT AND EMPLOYEES PRODUCTIVITY IN THE MANUFACTURING SECTOR

Background to the Study

In the turbulent business environment, with changes in customer demands the mai...

Read more
AN APPRAISAL OF WOMEN’S RIGHT TO PROPERTY UNDER CUSTOMARY LAW: A CASE STUDY OF WOMEN RIGHTS IN SOUTHERN KADUNA STATE

ABSTRACT

In most tribes in the Southern part of Kaduna State, when a person dies, his property is been distributed among family members a...

Read more
PROPAGANDA IN POLITICS THE USE OF LANGUAGE FOR EFFECT IN ELECTIONEERING CAMPAIGN ( A case study of 2015 General election)

Abstract 

The words perform actions. Language and, in fact, words have different functions and, according to J.L A...

Read more
A PRAGMATIC INVESTIGATION OF LANGUAGE USE IN HIV/ AIDS SOCIAL MANAGEMENT ADVERTISEMENTS IN OGUN STATE, NIGERIA

Background to the Study

Language, Stubbs (1989) opines, is a set of acceptable symbols and sounds written, signed or uttered to perform s...

Read more
LIBRARY IN HIGHER EDUCATION AS AN ECONOMIC ENGINE

ABSTRACT

This study assesses library in higher education as an economic engine. Specifically,...

Read more
DEVELOPMENT OF VOCATIONAL EDUCATION CURRICULA FOR CAREERS IN ENVIRONMENTAL ENGINEERING

ABSTRACT: Developing vocational education curricula for careers in environmental engineering is essential for addressing the growing demand fo...

Read more
AN APPRAISAL OF STAKEHOLDERS PERCEPTIONS OF THE PERCEIVED ROLES OF ARAB EMBASSIES IN ENHANCING ARABIC EDUCATION IN LAGOS STATE

ABSTRACT

This study provides a detailed appraisal of stakeholders’ perceptions regarding the role...

Read more
EARLY CHILDHOOD EDUCATION AND INTERNATIONAL RELATIONS AWARENESS

ABSTRACT: This research explores the impact of early childhood education on international relations awareness among young children. The object...

Read more
EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK  

Abstract

This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state wit...

Read more
Share this page with your friends




whatsapp